PHOLD

Private beta now · Coming soon to the App Store

Photos worth waiting for

Not another camera roll of thousands you never look at. Old cameras, one roll at a time, and every film photo comes back as a real print, printed by a real lab and posted to your door.

Phold is a shelf of old cameras for your iPhone. Pick one, buy a roll of film in a photo shop of its day, shoot it, hand it in. Then wait for the envelope.

Phold on an iPhone: the Shoot screen with the Reflex Twin 6×6 seen from the front, its two round lenses stacked one above the other, and a red Take Photo button

Plastique 120 · Funfair 400

How it works

Pick a camera · Buy film · Shoot · Develop

The four steps along the top of the app, the same as they always were.

  1. Pick a camera

    A shelf of cameras from a 1950s folding camera to the late 90s. Each prints its own way.

  2. Buy film

    Buy a roll in a photo shop of that camera's day, with Apple Pay. The price covers developing, printing and posting.

  3. Shoot

    Shoot in Auto, or Manual if you want to set it all yourself. No screen on the back, no peeking.

  4. Develop

    Hand the roll in at the shop. Develop 120 film yourself in the darkroom. Digital cameras copy onto a late-90s laptop.

The app's 1956 camera shop: shelves of 120 film, and a Seaside 400 roll at $17.99 with its example prints
Buying film in the 1956 shop.
The tutorial page Real prints, in the post: an envelope comes through a brass letterbox
Then the envelope comes.

After you hand it in

  • A real lab prints your roll and posts it to your door, usually one to two weeks after you hand it in.

  • Then the best bit: opening the envelope. Every photo on the roll, on real photo paper, with the camera's own look.

  • Scan the card inside and your digital copies open in the app, ready to share. If the card goes astray, you can type its code instead.

  • Opening a roll takes 10% off your next one.

The cameras

Every camera, its own look

Six film cameras, always on the shelf, and two digital cameras at a time, changing every few days. These are real prints from the app's own cameras. Tap one to see it bigger.

The FunSnap 27 on the Shoot screen, seen from the front: a yellow disposable camera with a red-ringed lens and a flash window
The FunSnap 27, from the front.

Bellows No. 1

1950s · 120 · 8 frames

A folding camera you open half way. No meter: in Manual you guess the distance and set it from the sunny-day card. Prints like postcards, deckled, the month in the margin.

Bellows No. 1: a brick garden path, black-and-white postcard with a deckled edge Bellows No. 1: a cat looking out of a window, black and white Bellows No. 1: a country road winding through fields, black and white

Reflex Twin 6×6

120 · 12 squares · B&W

Look down into the hood at the dim, mirrored ground glass. You develop this one yourself, in the darkroom. Warm-tone paper, deckled edge.

Reflex Twin: a bulldog on a cushion, warm black-and-white square Reflex Twin: café tables on a town square, warm black-and-white square Reflex Twin: an elk below a mountain, warm black-and-white square

FunSnap 27

1990s · 35 mm · 27 colour

The disposable from every holiday. Glossy 6×4s, an orange date in the corner, harsh flash and murky nights.

FunSnap 27: a busy summer beach, bright holiday colour FunSnap 27: steak and chips on a plate, flash-lit colour FunSnap 27: a street of lights at night, dark and grainy

Kompakt LC

1980s · 35 mm · 24 frames

A little automatic you shoot from the hip. In the dark its shutter stays open. Saturated colour, deep vignette, a red date.

Kompakt LC: snowy mountains in a still lake, cross-processed teal with a red date Kompakt LC: a city clock tower at dusk, saturated blues and pinks Kompakt LC: a street market stall, vivid pinks and greens

Plastique 120

Toy camera · 120 · 12 squares

All plastic, and the back lets the light in unless you tape it. Heavy vignette, soft corners, leaks, the odd double exposure.

Plastique 120: a bulldog on a cushion, warm square with a golden light leak down the right edge Plastique 120: an empty café terrace, glowing orange with dark corners Plastique 120: a sunglasses selfie at hot springs, red leaks hanging from the top

Phold-75

1970s · Instant · packs of 8

Each print slides out and develops in front of you, then goes off to the lab to be printed for real. Deluxe packs print at true instant size.

Phold-75: a smiling hiker on a summit, instant print with a deep white chin Phold-75: a cat at a window, soft instant colour Phold-75: a red-brick town house, creamy instant print

The digital cameras · two at a time

Pocket Cam PK-1

Late 90s · four greys

A camera that plugs into a grey handheld. Turn the eye round for a selfie.

Pocket Cam: a dog on stone steps in four dithered greys Pocket Cam: a campfire selfie in four dithered greys

Snapper 100 Zoom

Late 90s · 2× zoom

The lens pushes out when it wakes up, and it makes you wait while it writes to the card.

Snapper 100: a summer beach, early digital colour Snapper 100: a flower bed with an early-digital date stamp

Daisy 200 Zoom

Late 90s · 3× zoom

Sharp, fast and contrasty, for its day.

Daisy 200: a hiker flexing on a summit, crisp digital colour Daisy 200: a dog on a lawn in front of a domed building

Twister 330

Late 90s · 3 megapixels

The lens half twists round for odd angles. On the iPhone Duo, the hinge is the swivel.

Twister 330: a country road through green fields, digital colour Twister 330: a selfie in a doorway, digital colour

Digital cameras are different. They need no film. Copy their pictures to your phone on the old laptop and see them straight away. They aren't printed by the lab.

No peeking

You won't know until you open it

No screen on the back. Light leaks, a missed focus, an expired roll's odd colours: you only find out how they turned out when the prints arrive. Just like a real camera.

Your film pictures aren't shown anywhere in the app until they're on paper and in your hands. Scan the card in the envelope and they open.

Searchlights around a monument at night, with red light leaks and the backing paper's numbers showing through
A light leak
A mountain at dusk turned teal and yellow
Odd colours
A dark, murky night shot of searchlights
A murky night

Made for the iPhone Duo

The fold works the camera

On the iPhone Duo, the hinge is part of the camera. Works on any iPhone too: where there's no hinge, a button does it.

  • The Reflex Twin shoots half open, like a laptop: the camera's two lenses above the fold, and below it you look down into the hood.
  • The Phold-75 unfolds with the hinge, and each print slides out onto the lower half to develop.
  • The Bellows No. 1 opens half way, its lens on a bed below the finder.
  • The Twister 330's lens swivels with the hinge: ahead when closed, up when half open, at you when flat.
  • Open the phone flat to open the camera's back and take the film out.
An iPhone Duo held half open like a laptop, showing the Reflex Twin 6×6 from the front: its top lens on the upright half, the lower lens and the Take Photo button on the half lying flat
Reflex Twin, half open.
The darkroom under a red safelight: a sink, trays and negatives hanging up to dry
The darkroom, under the safelight.

Prices

The film pays for the prints

One price a roll. It covers developing, printing and posting the prints to you. No subscription, no account.

Phold photo lab · 120 roll

120 film

£14.99

8 prints in the Bellows No. 1, 12 squares in the Reflex Twin and Plastique 120.

Developing · printing · posting to you
Phold photo lab · 35 mm

35 mm film

£19.99

27 prints from the FunSnap 27, 24 from the Kompakt LC, all 6×4.

Developing · printing · posting to you
Phold photo lab · instant

Instant pack

£16.99

8 prints from the Phold-75. Instant Deluxe, printed at true instant size: £37.99 (not in Australia or New Zealand).

Developing · printing · posting to you

Prices in the UK, including VAT. In the US a 120 roll is $17.99, 35 mm $24.99, instant $19.99 (Deluxe $39.99), plus any sales tax, shown before you pay. Prices in the EU, Canada and Australia are in euros and local dollars. Expired film in the shop's reduced bin starts at £13.99. Digital cameras are free to use.

Questions

FAQ

When do my prints arrive?

Usually one to two weeks after you hand the roll in. The lab prints it, then it goes in the post. The envelope in the app shows where it's got to, with tracking when the lab gives it.

Which countries do you post to?

The UK, the US, the EU, Canada, and Australia and New Zealand. You pay in your own currency, and the delivery address is chosen in Apple Pay.

What does the price cover?

Everything to get the prints to you: developing, printing on real photo paper, the lab's packaging and posting. The card in the envelope opens your digital copies at no extra cost.

How do I get the digital copies?

Scan the card inside the envelope with Phold, or type the code printed on it. Your roll opens in the app, ready to share. If the card never comes, the roll opens by itself a little while after it was posted.

What about the digital cameras?

They don't use film and aren't printed. Two are out at a time, changing every few days. Copy their pictures to your phone on the late-90s laptop and you see them straight away.

Can I get a refund?

An unused roll (not loaded into a camera) can be refunded within 14 days of buying it. Prints are made from your own photos, so once a roll is handed in it can't be returned. If your prints arrive damaged or don't arrive, tell us and we'll put it right. See the terms of sale.

Which iPhones does it work on?

It's made for the iPhone Duo, where the fold drives the cameras, and works on any iPhone running iOS 26 or later.

Do you keep my photos?

Your pictures stay on your phone. Only the print files of a roll you hand in go to the lab. Read the privacy policy.

More on the support page

Coming soon to the App Store

Private beta now

Phold is in a private beta. If you'd like to try it, or just want to know when it's out, write to us.